CakeMoments.art

Project Overview

CakeMoments.art is a minimalist portfolio site designed for a bespoke cake artist who wanted a professional way to showcase their work to existing and potential clients—without worrying about SEO or public discovery. The focus was on creating a private, polished space that reflects the quality of their craft and makes it easy to share a curated gallery on request.

Technical Challenges

The site was built as a lightweight static site with clean, modular code. Since the client didn’t want to be indexed by search engines, I implemented meta tags and robots.txt rules to keep the site private. We kept the design crisp and image-focused, letting the artwork speak for itself, while ensuring it loaded quickly and displayed well on mobile devices.

Lessons Learned

This project reinforced the idea that not every site needs to be a traffic magnet. Sometimes, clarity and control are more important than visibility. I also refined my approach to privacy-minded design—balancing beauty and discretion in a way that felt respectful and intentional.

Testimonial

“I finally have a place to send people that feels like me. It’s clean, quiet, and exactly what I needed.”